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Blogs by Craig Baty | Principal, DataDriven | Page 1
Craig has extensive thought leadership experience across AP/J ICT markets. He is Principal and founder of DataDriven, which specialises in research-based thought leadership and consulting for ICT Strategy, Outsourcing/Vendor Management, Sales and channel enablement, Cloud, Cyber Security, Digital Transformation, Workplace innovation, Cross-Cultural Communications/Leadership, and Managing Virtual Teams across multiple geographies. Craig’s firm is also the AP/J Research Partner for ISG (Information Services Group), the world’s leading ICT outsourcing and procurement research and advisory organisation.
Craig has over 30 years of executive and board-level experience in the industry, including as group VP Gartner Research AP/J; CEO Gartner Japan; Global VP Frost & Sullivan; Exec. GM marketing/CTO of Fujitsu ANZ & Asia; and GM marketing, strategy, and alliances at BT Syntegra. More recently, he was VP of global strategy/VP of digital services at Fujitsu’s Tokyo HQ. As a well-known ICT analyst, Craig has written more than 200 research pieces, presented at over 1,500 events globally. He is active in the ICT community as a board member of the Australian Information Industry Association (AIIA)
Craig holds an MBA in International Business/Marketing (SGSM/WSU), is a Fellow of the Institute of Managers and Leaders (IML), Ex. Vice Chair of the Australian Computer Society (ACS) NSW, and on the Federal Board and Executive committee of the Australian Information Industry Association (AIIA). He is in the final phase of a Doctor of Business Administration by research (DBA) focused on the intersection of national culture on the strategic use of and investment in ICT (Australia compared to Japan)