What is CIAM?
Customer identity and access management (CIAM) enables organizations to securely capture and manage customer identity and profile data,and control customer access to applications and services. CIAM solutions usually provide a combination of features which may include customer registration, self-service account management, consent and preference management, a single sign-on solution (SSO), a multi-factor authentication (MFA) solution, access management, authorization, directory services, data access governance, identity proofing, identity orchestration, and even threat detection and fraud mitigation. Decentralized identity is also rapidly becoming part of CIAM solutions.
The best CIAM solutions ensure all customers have seamless and secure experiences to instill trust, no matter which channels (web, mobile, etc.) they use to engage with a brand.
These solutions can be delivered via software that can be deployed on premises, in private clouds, or via identity-as-a-service (IDaaS) platforms. Some platforms expose their capabilities—including admin capabilities—via APIs and are geared toward development teams who want to embed CIAM services into their applications. Regardless of delivery method, the goal is to make the experience of accessing digital applications seamless and secure.