What is CIAM?
Customer identity and access management (CIAM) enables organizations to securely capture and manage customer identity and profile data, as well as control customer access to applications and services.
CIAM (aka customer identity) solutions usually provide a combination of features including customer registration, self-service account management, consent and preference management, single sign-on (SSO), multi-factor authentication (MFA), access management, directory services and data access governance. The best CIAM solutions ensure a secure, seamless customer experience at extreme scale and performance, no matter which channels (web, mobile, etc.) customers use to engage with a brand.
These solutions can be delivered via software that can be deployed on premises, in private clouds or via identity-as-a-service (IDaaS) platforms. Some platforms expose their capabilities—including admin capabilities—via APIs and are geared toward development teams who want to embed CIAM services into their applications. Regardless of delivery method, the goal is to make the experience of accessing digital applications seamless and secure.