Prepare Digital Channels for the Holiday Shopping Season
Fall is just beginning, and while most of us are starting to enjoy sweater weather and pumpkin-spiced lattes, retailers are busy preparing stores for the rush of the holiday shopping season. Stores will soon transform into bustling avenues for those making holiday purchases. This gets retailers’ brick-and-mortar locations ready for the holidays, but what about the ecommerce and digital channels?
Between gifts and entertainment, consumers are expected to increase holiday spending by 7% from 2022. On top of that, travel spend is expected to rise by 12% over last year, the biggest spenders being younger, more tech-savvy shoppers. In the first step to meet aggressive holiday ecommerce sales targets, retailers need to eliminate any frustration that could lead to abandonment, particularly at key interaction points where the potential for friction and fraud is high, like account creation, sign-in, and checkout.
Let’s look at three challenges retailers will face getting their ecommerce and digital channels prepared for the most wonderful time of the year.