Prepare Digital Channels for the Holiday Shopping Season
Fall is just beginning, and while most of us are starting to enjoy sweater weather and pumpkin-spiced lattes, retailers are busy preparing stores for the rush of the holiday shopping season. Stores will soon transform into bustling avenues for those making holiday purchases. This gets retailers’ brick-and-mortar locations ready for the holidays, but what about the ecommerce and digital channels?
With 2022 US holiday ecommerce sales expected to top $235 billion, businesses have a massive opportunity to use these channels to make the most of the important—albeit brief—holiday shopping season. In the first step to meet aggressive holiday ecommerce sales targets, retailers need to eliminate any frustration that could lead to abandonment, particularly at key interaction points where the potential for friction and fraud is high, like account creation, sign-in, and checkout.
Let’s look at three challenges retailers will face getting their ecommerce and digital channels prepared for the most wonderful time of the year.