2024 Consumer Survey
New Global Consumer Survey Findings
Overcome the Fear of Unknowns for Improved Digital Experiences
Shifting Tides: AI and Identity Fraud Reshaping Digital Trust
Ping Identity’s global survey reveals strong demand for seamless digital experiences and rising worries about identity fraud and AI’s impact on security.
87%
of consumers are concerned about identity fraud, fueled by growing AI fears.
89%
of consumers worry AI could compromise their identity security, citing transparency (50%) and security risks (48%).
36%
have been victims of identity fraud. Financial fraud (18%) and account takeovers (9%) being the most common types.
Shifting Tides: AI and Identity Fraud Reshaping Digital Trust
Ping Identity’s global survey reveals strong demand
for seamless digital experiences and rising worries
about identity fraud and AI’s impact on security.
87%
of consumers are concerned about identity fraud, fueled by growing AI fears.
89%
of consumers worry AI
could compromise their
identity security, citing
transparency (50%) and
security risks (48%).
36%
have been victims of
identity fraud. Financial
fraud (18%) and account
takeovers (9%) being the
most common types.
Prioritize Security and Elevate Your Brand Experience
Consumers listed three top concerns when it came to their digital experience: security (78%), ease of use (76%), and privacy/consent (69%).
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Survey Report
This year, we surveyed 10,500 global consumers to find out what’s fueling the Trust Nothing Era. See how you can earn trust back.
Digital Trust Faces Reality Check
Users Demand Better Digital Experiences Amid Surging Data Security Concerns.
97%
worry about online data privacy, and only 8% fully trust organizations managing their identity—down from 10% last year!
54%
abandon online services due to login frustrations.
89%
complain about passwords; 61% say they have too many to track.
Rebuild Trust and Ease Identity Fraud Fears
Want to learn more? Prevent account takeovers, new account fraud, and MFA fatigue for secure digital experiences.
Digital Trust Faces Reality Check
Users Demand Better Digital Experiences Amid Surging Data Security Concerns.
97%
worry about online data privacy, and only 8% fully trust organizations managing their identity—down from 10% last year!
54%
abandon online services due to login frustrations.
89%
complain about passwords; 61% say
they have too many to track.
Rebuild Trust and Ease Identity Fraud Fears
Want to learn more? Prevent account takeovers, new account fraud, and MFA fatigue for secure digital experiences.
Users Demand More. Is Your Identity Security Ready to Ride the Technology Wave?
Dive into the full report for insights and best practices on securing digital experiences and boosting customer retention.
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