Innovating your digital experiences by perfectly balancing security with convenience will keep your customers secure and satisfied. Plus, this prevents costly breaches and fraud, increases revenue, boosts loyalty and differentiate you from your competitors.
Customer Identity Drives Digital Innovation
Customer identity enables your brand to create personalized journeys and optimize experiences in order to keep users engaged, while using the right level of security controls to protect them from fraud, and you from breaches.
Digital-first consumers expect engaging with your brand online to be seamless, secure and personalized. Innovative digital interactions not only keep users happy and protected, but help you stay ahead of the competition. Delivering top-notch digital experiences starts with eliminating legacy systems and complexity to reduce cost and eliminate unnecessary friction.
Why Innovating Digital Experiences is Important Today
Customers trust you to protect them from fraud and breaches. That means the right balance of security and convenience. Getting that wrong and you risk users choosing a competitor over you.
Siloed customer profile data leads to inconsistent, generic experiences across your digital properties. Not having a single view of your customers makes it difficult to deliver personalized interactions that drive engagement and increase revenue.
Relying on homegrown or legacy solutions makes staying ahead of the competition nearly impossible. Keeping these systems in place adds integration costs and prevents you from creating frictionless user journeys.
Ping’s Formula for Innovating Digital Experiences
Engage Your Customers
Seamless, secure experiences with centralized authentication and registration alongside multi-factor authentication and user management
Tesco Bank Counts on Customer Identity to Put Customer Experience First
“The ease with which we could deploy across channels was a critical factor, along with the data governance capabilities….Ping Identity gives us the flexible authorization capabilities we need to minimize friction and deliver a customer-centric experience. ”