Innovate Digital Experiences
Delight and protect your customers at every digital interaction with identity experiences that drive engagement, grow revenue and give you a competitive edge.
Innovation Leads to Business Impact
Innovating your digital experiences by perfectly balancing security with convenience will attract new customers and keep existing ones coming back again and again. Plus, doing this right prevents costly breaches and fraud, increases revenue, boosts loyalty and differentiates you from your competitors.
Customer Identity Drives Digital Innovation
Customer identity enables your brand to create personalized journeys and optimize experiences in order to keep users engaged, while using the right level of security controls to protect them from fraud, and you from breaches.
Digital Expectations Have Never Been Higher
Digital-first consumers expect engaging with your brand online to be seamless, secure and personalized. Innovative digital interactions keep users happy and protected, growing trust and loyalty and helping you stay ahead of the competition. Delivering top-notch digital experiences starts with eliminating legacy systems and complexity to reduce cost and eliminate unnecessary friction.
Did You Know?
60%
of online consumers have abandoned an online service when logging in was too frustrating.
Why Innovating Digital Experiences is Important Today
Customers trust you to protect them from fraud and breaches. That means the right balance of security and convenience. Get that balance wrong and you risk users choosing a competitor over you.
Siloed customer profile data leads to inconsistent, generic digital experiences. Not having a single view of your customers makes it difficult to deliver personalized, omnichannel interactions that drive engagement and increase revenue.
Relying on homegrown or legacy solutions makes staying ahead of the competition nearly impossible. Keeping these systems in place adds integration costs and prevents you from creating the experiences today’s customers demand.
Ping’s Formula for Innovating Digital Experiences
Multi-Factor Authentication
Provide a better login experience without sacrificing security
Orchestration
Design seamless customer journeys with integrated workflows
Threat Protection
Prevent identity fraud without adding excessive friction
Identity Verification
Verify your customers during registration and beyond
Authorization
Centrally enforce contextual, fine-grained access policies
Innovative Digital Experiences Drive Engagement, Defend Against Breaches and Generate Business Impact
Innovating the Digital Customer Experience
Ping has collaborated with our customers, partners, and thought leaders to develop four key steps necessary to help your brand use customer identity to streamline and secure your digital experiences.
Using Orchestration to Remove Friction
To dive deeper into how customer identity enables competitive differentiation, check out our webinar on how you can streamline and secure every interaction to drive digital innovation.
Customer Identity Value Calculator
Get started on calculating the potential business impact of using customer identity to innovate your brand’s digital experiences, use our value calculator to understand what is possible.
Customer Spotlight:
Tesco Bank Counts on Customer Identity to Put Customer Experience First
“The ease with which we could deploy across channels was a critical factor, along with the data governance capabilities… Ping Identity gives us the flexible authorization capabilities we need to minimize friction and deliver a customer-centric experience.”
—Security Architect, Tesco Bank
Related Resources
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See how Ping can help you deliver secure employee, partner, and customer experiences in a rapidly evolving digital world.
