Ping Identity surveyed consumers across 14 regions worldwide to better understand preferences in digital experiences, including authentication methods, fraud protection, decentralized identity, and digital wallets.
The findings highlight the importance of seamless, easy-to-use digital experiences:
81% say that ease of use is important when interacting with brands online.
65% would switch to a comparable brand if it offered passwordless authentication.
60% have stopped using an online service because they became frustrated with the login process.
59% are still storing passwords by memory alone, with 54% admitting they have too many to keep track of.
Additionally, consumers have high concern about online identity fraud, have limited trust in businesses that manage their data, and want more control over their personal information:
63% are more concerned about identity theft than financial loss when sharing personal information online.
57% would support a single government-issued digital ID that they could use to verify their identity for various purposes in everyday life.
54% are concerned about the possible use of AI technology to create fake impersonations.
Only 10% have full trust in organizations that manage their identity data.
Read the full report to dive deeper into the findings and learn how businesses can make digital experiences seamless while maintaining user security.
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