Identity Security for Retailers
Make shopping online so smooth, personalized, and secure that customers can’t stop themselves from tapping the “Buy” button.
From browsing to checkout, digitally-savvy customers expect shopping with your brand online to be seamless and secure. Put customer identity behind every digital touchpoint to make it easy for shoppers to buy while enhancing security and fraud protection. Now, your shoppers can purchase what they want anytime, anywhere while you boost your sales, reduce abandonment, and outpace your competition.
Why Is Optimizing Security and Experience in Ecommerce and Retail Important?
Reduce Abandonment
With 59% of customers having ditched an account or online experience after becoming frustrated with trying to login, today’s customers’ expectations are higher than ever before. Retailers must deliver smooth, seamless, and personalized omnichannel experiences to capture new customers and minimize abandonment.
Accelerate Digital Transformation
The battle for shoppers starts with online experiences. Staying ahead of the competition with seamless and secure experiences means retailers need to get to market faster while leveraging shopper insights to drive innovation.
Build Trust & Drive Loyalty
Protecting your customers’ credentials and data is critical if you want to keep them as your customers. To illustrate, 60% of customers have abandoned a service because of concerns about how their data is used and 63% feel better about services that offer MFA when signing in. These concerned customers are more inclined to trust organizations that are serious about securing their data and protect their identities.
Customer Identity Drives Retail and Ecommerce Innovation
Customer identity gives your brand the power to eliminate friction in the shopping experience and personalize at scale to drive sales while using the right level of security controls to protect your customers from fraud and you from breaches.
How does customer identity impact retail and ecommerce?
Acquire and retain customers with bold, differentiated omnichannel shopping experiences.
Drive revenue with personalization at scale by custom tailoring every digital touchpoint.
Protect shoppers from breaches and fraud to protect them and reduce the costs associated with fraudulent activities.
Establish your brand as a retail innovator and outpace the competition by rapidly building and optimizing end-to-end customer shopping journeys.
Customer Identity at Every Stage of the Shopping Journey
Guest Checkout
Increase sales by giving your customers the option to checkout without creating an account
Progressive Profiling
Create rich customer profiles over time to make it simple to get to know your shoppers
Social Registration
Turn guests into registered customers faster by letting shoppers use their social accounts to sign up
Long-Lived Sessions
Analyze customer behavior to reduce how often they need to sign in
Passwordless Login
Drive engagement without compromising security with a passwordless approach to logging in
Transaction Approvals
Get shoppers to confirm purchases with a push notification from your mobile app
Detect and Mitigate Fraud
Reduce the cost of fraud by flagging suspicious activities before fraudulent events occur
Personalize at Scale
Personalize every customers' experience to boost sales and earn loyalty
Account Recovery and Support
Get your shoppers help with chat bots that know who they are right from the start
Customer Spotlight
HP Counts on Customer Identity to Put Customer Experience First
“Ping’s customer IAM platform provides performance and scalability that can keep pace with HP’s continued innovation and growth. Now, customers have a seamless experience when they authenticate across our digital properties.”
—Product Manager, HP
Ping's Formula for Retailers
Engage Your Customers
Seamless, secure experiences with centralized authentication and registration alongside multi-factor authentication and user management
Orchestration
Design seamless customer journeys with integrated workflows
Fraud Detection
Protect customer accounts with user and entity behavior analytics for online transactions
Identity Verification
Verify your customers during registration and beyond
Dynamic Authorization
Centrally enforce contextual, fine-grained access policies
Risk Management
Detect threats and make more intelligent authentication decisions
Innovating the Digital Customer Experience
Ping has collaborated with our customers, partners, and thought leaders to develop four key steps necessary to help your brand use customer identity to streamline and secure your digital experiences.
Using Orchestration to Remove Friction
To dive deeper into how customer identity enables competitive differentiation, check out our webinar on how you can streamline and secure every interaction to drive digital innovation.
Customer Identity Value Calculator
Get started on calculating the potential business impact of using customer identity to innovate your brand’s digital experiences, use our value calculator to understand what is possible.
Integrations for Seamless Retail Experiences
Ping provides out-of-the-box integrations that you can weave together using our orchestration platform to build, test, and optimize seamless and secure end-to-end shopping journeys.
Deliver Seamless and Secure Shopping Experiences
Start Today
See how Ping can help you deliver secure employee and customer experiences in a rapidly evolving digital world.
