From browsing to checkout, digitally-savvy customers expect shopping with your brand online to be seamless and secure. Put customer identity behind every digital touchpoint to make it easy for shoppers to buy while enhancing security and fraud protection. Now, your shoppers can purchase what they want anytime, anywhere while you boost your sales, reduce abandonment, and outpace your competition.
Why Is Optimizing Security and Experience in Ecommerce and Retail Important?
Shoppers’ expectations in how they engage with brands have changed. They expect retailers to meet them where they are at, whenever and wherever with personalized and smooth omnichannel experiences.
The battle for shoppers starts with online experiences. Staying ahead of the competition with seamless and secure experiences means retailers need to get to market faster while leveraging shopper insights to drive innovation.
Bad actors see the rise in ecommerce channels as an opportunity to engage in fraudulent activity. Stopping fraud and breaches faster not only protects customers but reduces the costs due to fraud.
Customer Identity Drives Retail and Ecommerce Innovation
Customer identity gives your brand the power to eliminate friction in the shopping experience and personalize at scale to drive sales while using the right level of security controls to protect your customers from fraud and you from breaches.
HP Counts on Customer Identity to Put Customer Experience First
“Ping’s customer IAM platform provides performance and scalability that can keep pace with HP’s continued innovation and growth. Now, customers have a seamless experience when they authenticate across our digital properties.”