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Identity Solutions for Retail | Ping Identity
Identity Security for Retailers
Make shopping online so smooth, personalized, and secure that customers can’t stop themselves from tapping the “Buy” button.
From browsing to checkout, digitally-savvy customers expect shopping with your brand online to be seamless and secure. Put customer identity behind every digital touchpoint to make it easy for shoppers to buy while enhancing security and fraud protection. Now, your shoppers can purchase what they want anytime, anywhere while you boost your sales, reduce abandonment, and outpace your competition.
Why Is Optimizing Security and Experience in Ecommerce and Retail Important?
With 59% of customers having ditched an account or online experience after becoming frustrated with trying to login, today’s customers’ expectations are higher than ever before. Retailers must deliver smooth, seamless, and personalized omnichannel experiences to capture new customers and minimize abandonment.
Accelerate Digital Transformation
The battle for shoppers starts with online experiences. Staying ahead of the competition with seamless and secure experiences means retailers need to get to market faster while leveraging shopper insights to drive innovation.
Build Trust & Drive Loyalty
Protecting your customers’ credentials and data is critical if you want to keep them as your customers. To illustrate, 60% of customers have abandoned a service because of concerns about how their data is used and 63% feel better about services that offer MFA when signing in. These concerned customers are more inclined to trust organizations that are serious about securing their data and protect their identities.
Customer Identity Drives Retail and Ecommerce Innovation
Customer identity gives your brand the power to eliminate friction in the shopping experience and personalize at scale to drive sales while using the right level of security controls to protect your customers from fraud and you from breaches.
HP Counts on Customer Identity to Put Customer Experience First
“Ping’s customer IAM platform provides performance and scalability that can keep pace with HP’s continued innovation and growth. Now, customers have a seamless experience when they authenticate across our digital properties.”