Smooth, Secure, Personalized Shopping Experiences Start With Identity
6 Out of 10 Top Retailers Trust Ping Identity
Smooth, Secure, Personalized Shopping Experiences Start With Identity
6 Out of 10 Top Retailers Trust Ping Identity
What’s Driving Change in Retail & Ecommerce?
Today’s retailers know that customer loyalty is hard to win and easy to lose. Competition is fierce, customer expectations are higher than ever, and cybercriminals are always looking for a quick score. Fortunately, digital identity can help you boost sales, reduce abandonment, and outpace the competition while keeping fraud at bay.
How Can Identity and Access Management (IAM) Transform Ecommerce?
Improve Conversions
Most customers are only one clunky experience away from abandoning their transaction and returning. Deliver smooth, seamless, and personalized omnichannel experiences to capture new customers, turn them into loyal brand advocates, and minimize abandonment.
Reduce Fraud
Fraudulent transactions are the final step in a process that often begins with an identity crime. Prevent account takeover, new account fraud, loyalty abuse, gift card fraud, and more – without bothering your legitimate customers with unnecessary security steps.
Accelerate Digital Transformation
Customer expectations are sky high, and today’s retail landscape offers a near-limitless number of options. Stay ahead of the competition by getting to market faster, leveraging shopper insights to drive innovation, and responding to customer demands and market changes quickly.
How Does the Ping Identity Platform Serve Retail & Ecommerce?
Guest Checkout
Increase sales by giving your customers the option to check out without creating an account
Progressive Profiling
Create rich customer profiles over time to do away with long forms, decrease customer frustration, and lay the foundation for personalization
Social Registration
Turn guests into registered customers faster by letting shoppers use their social accounts to sign up
Passwordless Login
Drive engagement without compromising security with a passwordless approach to logging in
Long-Lived Sessions
Manage risk by analyzing customer behavior and allowing low-risk users to stay signed in longer – increasing the likelihood of making a sale by as much as 30%
Fraud Prevention
Stop account takeover, new account fraud, loyalty abuse, gift card fraud, and more without unnecessary friction for legitimate users
Personalization at Scale
Build smooth, adaptive customer experiences to boost sales and earn loyalty
Deliver Seamless and Secure Shopping Experiences
Customers compare every online shopping interaction to the best shopping experience they’ve ever had. See how you can give customers the smooth, enjoyable experiences that will get them to the “buy” button. |
But making shopping easy can't get in the way of defending your shoppers against breaches and Fraud.
This is where Ping Identity can help.
Our Cloud Platform breaks the tension between convenience and security to help you deliver Frictionless shopping experiences.
And it all begins when your shopper starts Browsing.
Ping's fraud detection capabilities let you Analyze every visitor's behavior in the background to determine if they act like a legitimate shopper or a malicious bot.
And figuring this out now reduces the need to use frustrating captions later on that could Make a customer abandon a purchase.
When a first-time shopper is ready to check out, you could require them to create an account to Buy the item.
But with Ping, you can let them complete their Purchase as a guest.
This lets you still get the sale without frustrating the customer.
Plus you can always ask again after the purchase is complete.
An easy way to get shoppers to create an account with you is with social registration.
This gives your customers the option to use their existing Facebook, Google, or other social media profiles to create an account with you.
You now get to know your customers faster, making your customers' lives easier because They don't have to remember another username and password combination.
For returning shoppers, you can use Ping to enhance the shopping experience by giving them The option to log into your site without a password.
By sending a magic link to your shopper's email address, your shoppers can quickly access their Account and get to shopping.
And you won't ever let passwords block the way of a sale again.
To see how you can deliver these seamless and secure shopping experiences and more with Ping Identity, check out PingIdentity.com/trying.
Ping Identity Serves Over Half of Fortune 100
“The platform incorporates satisfaction and trust – our top priorities.”
Manuel Fierlej
System Administrator
“Ping gave us the flexibility to allow our users to have their own requirements.”
Mila Anisimova
Product Manager
Leverage Over 1800 Third-Party Integrations
Ping provides out-of-the-box integrations that you can weave together using our orchestration platform to build, test, and optimize seamless and secure end-to-end shopping journeys.
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