ROSSMANN Personalizes the Shopping Experience for Millions

Challenge

With over 4,000 stores and a massive online presence, ROSSMANN faced the challenge of managing millions of customer identities securely. Their existing infrastructure was siloed, making it difficult to provide a consistent experience or leverage customer data for personalization. They needed a solution that could handle massive traffic spikes—especially during promotional campaigns—while maintaining strict European data privacy standards (GDPR).

Solution

ROSSMANN implemented the Ping Identity (formerly ForgeRock) platform as its core CIAM solution. The platform manages the entire customer lifecycle, from registration and social login to consent management and secure authentication. It integrates directly with the ROSSMANN mobile app, allowing customers to access digital coupons and their loyalty cards instantly, even while in-store.

Results

The deployment of a unified identity platform has been a cornerstone of ROSSMANN’s digital success. The ROSSMANN app consistently ranks as a top retail app in Germany, with millions of users benefiting from a personalized, one-click experience. By centralizing identity, ROSSMANN has improved its ability to deliver relevant marketing, increased customer retention, and ensured that the digital journey is as reliable as the physical store experience.