Users are becoming wary of creating additional accounts which can ultimately lead to a greater chance of sensitive data being externally shared. Even governments are stepping in with regulations such as GDPR, CCPA, and CDR to protect user identities and data in the digital world. The right customer identity and access management platform will create a unified view of your users and ensure that their personal data and privacy are protected while preventing costly penalties for your business.
Use Privacy As Your Competitive Edge
Stay ahead of global standards and your cybersecurity competitors by using privacy protection as a differentiator to drive customer loyalty. By enhancing your customers’ overall digital identity experience and giving them a choice in how they want their data to be shared, you’ll earn loyalty, boost revenue, and give yourself a competitive advantage. Using legacy systems to check the privacy box can leave your customers frustrated in your digital identity experience.
Privacy and Consent Must Haves
Customer Consent and Communication Preferences
Privacy protection builds trust with customers. Provide customers the option to consent to how their information is shared and their preferred communication methods with you. For example, some people are an open book on social media while others keep things close to their chest. Some folks prefer doing business over the phone while you won’t hear from others unless it's via text.
Data Retention and Reporting Capabilities
Can you guarantee that your customer's personal data resides only in the region that customer is located? How long should you keep their data? If not intentionally architected into your customer identity management solution then answering these questions will be difficult—especially during an audit. Ensure data security with reliable reporting capabilities to meet data residency requirements and customer privacy preferences.
Delegated User Access
Whether it’s an insurance plan or a bank account, many people have shared accounts to meet their family needs. However, setting up access control and permissions can often be cumbersome. You wouldn’t want your kids to have the same access as you, right? Create a smooth and secure IAM experience so your customers can authorize and delegate access to their family members with ease.
Enable Privacy and Build Trust
Respect customer privacy and centrally manage consent while taking the friction out of their digital experiences with identity verification, multi-factor authentication, biometrics, and advanced API security that make it safe and simple to interact with you online. With privacy embedded into your identity management solution, your business will both stay compliant and create seamless digital experiences that build customer trust.
Did You Know?
of consumers have gone as far as abandoning an online service because of concerns about how their information was used
Securely Open Up APIs to Meet Regulatory Compliance and Deliver Better Patient Experiences
The 21st Century Cures Act requires most health providers and insurers to create new APIs to allow patients and members to easily request that their electronic health information be shared with other parties. Take the opportunity to become compliant and enhance API security without impacting their digital experience.