Driving customer engagement hinges on making it seamless to interact with your brand online. But security can’t be forgotten. Eliminate the tension between security and convenience by seamlessly weaving customer identity throughout the user journey to design a smooth, secure digital experience.
Customer Experience: Your Competitive Advantage
Turn your digital channels into your competitive advantage by delivering innovative online experiences customers can’t help but fall in love with. Use customer identity to out-maneuver your competition by rapidly evolving friction free experiences to push the boundaries of what it means to engage with users online.
Design Security Into Digital Experiences
Fraud checks, identity verification and multi-factor authentication have the reputation of adding unnecessary friction to the digital experience. Get rid of customer frustration by designing experiences to make security visible only when absolutely necessary to lower abandonment rates and boost revenue.
Benefits of Frictionless Customer Identity
Acquire and Retain Customers
Gain more customers and keep them coming back by providing easy-to-use and secure registration, identity verification, sign-on and more with centralized authentication services.
Drive Revenue and Loyalty
Deliver personalized, multi-channel experiences to generate revenue wherever customers interact with your brand.
Mitigate the risk of fraud and breaches to assure customers that every interaction is secure while providing them full control and insight into their data to build loyalty and trust.
Removing passwords creates a seamless digital experience without sacrificing security. Let your customers easily authenticate using biometrics without requiring a third-party MFA application.
Balancing security and privacy with convenience builds trust and loyalty with your customers. Use customer identity to detect and stop fraud or breaches while securely collecting, storing and sharing customer data to meet privacy regulations and respect customer preferences.
Customer journey innovation driven by identity can deliver quantifiable business results. See how you can use customer identity to increase top-line revenue, lower abandonment rate and boost total customer lifetime value.
HP’s global user base used multiple identity systems, resulting in a disjointed experience across applications and increased maintenance costs. Ping’s customer identity solution now helps HP deliver consistent experiences for over 150 million users, meet regional data regulations and reduce frustration by allowing customers to use a single identity across every application.
Ping Solutions For Extraordinary Digital Experiences
PingOne for Customers is an identity solution for creating, testing and optimizing digital experiences for your customers to drive engagement and boost revenues. Take advantage of a no-code orchestration engine to design easy-to-use registration, secure log-in and personalized self-service experiences in your customer journeys.