Offering a streamlined and personalized customer experience is an essential component to acquiring new customers and making loyal fans out of your existing customers. But it's not just about making a sale; it's about winning hearts and minds, building trust, and transforming customers into passionate brand advocates.
Whether they’re shopping for new clothes, checking in with their healthcare provider, or getting financial advice from a budgeting app, the average person using digital platforms today expects a streamlined, personalized, and secure customer experience that offers smooth registration and login.
The right combination of technology can keep customers on your website, encourage them to register for an account, and put them on the path to customer loyalty. By implementing robust backend solutions on your digital platforms, you’ll be well on your way to getting them there.
This article discusses different ways companies can use technology to attract and retain customers so they will register for an account and become loyal to their brand. It covers how a directory solution, passwordless authentication, and customer identity and access management solutions can help make that a reality.
While not exhaustive, the following tips are a good start at creating a positive customer experience that may encourage a potential customer to create login credentials and spend more time with your brand. The longer you keep a customer clicking and interacting, the more likely they are to become a loyal customer.