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Fraud Prevention Across the Digital Customer Journey | Ping Identity
Fraud Prevention Across the Digital Customer Journey
As more business moves online, the risk of online fraud and associated losses continues to grow.
Traditionally, fraud prevention has existed in relative isolation from other digital experience functions. With an independent technology stack and a focus on monitoring individual events such as logins and transactions to keep fraud at bay, this is how fraud prevention has operated for a long time. But now, this focus is shifting to spotting and stopping fraudsters at different checkpoints throughout the full user journey, in order to stop fraud in its tracks.
While fraud prevention has always been tied to customer experience, they’ve historically been inversely related—i.e. the more counter-fraud measures, the worse the experience would be for end users. As fraud prevention efforts expand, organizations need to rethink this. How can fraud prevention become an integral, continuous part of a smooth, seamless customer journey?
Join Ping Identity’s Maya Ogranovitch Scott and Truth in IT’s David Littman as they discuss the relationship between fraud detection, authentication, identity corroboration, decisioning, and orchestration tools, and how these technologies can come together to help fraud and digital experience teams meet their goals.
The changing nature of fraud prevention and the new challenges it presents.
The role of identity and access tools in building a counter-fraud strategy.
The benefits of an integrated counter-fraud approach.