Running an ecommerce business might seem straightforward on the surface – set up a website, showcase your products, and wait for the sales to roll in. Unfortunately, it’s not that simple. You can have an eye-pleasing design, top-notch products, and fair prices but still be plagued with cart abandonment issues if your checkout process is complicated, feels unsafe, or has other obstacles that annoy potential customers.
So how can you reduce shopping cart abandonment? Continue reading for some time-tested tips and techniques that can help you reduce checkout abandonment so your customers stay engaged throughout their user journey and click the ‘Submit Order’ button to purchase your products.