Key Takeaways:
Embedded finance is booming, but secure, scalable third-party access is its biggest roadblock.
Third-party risk is escalating, with indirect dependencies and credential misuse driving breaches.
Manual onboarding and fragmented access controls introduce costly friction and compliance gaps.
Legacy IAM tools weren’t built to manage third-party relationships; they fail at scale, delegation, and governance.
Modern identity fabrics enable verified trust across every third-party interaction, unlocking growth.
In the last few years, embedded finance has moved from a niche innovation to a defining force in the future of financial services. In the U.S. alone, embedded finance accounted for nearly $2.6 trillion of total financial transactions in 2021.¹ By 2026, that figure is expected to nearly triple, exceeding $7 trillion and making up more than 10% of all U.S. financial transactions.¹ Globally, the market is forecast to reach $348.8 billion by 2029, growing at a blistering compound annual growth rate (CAGR) of 30%.² In Europe, embedded finance revenues could surpass €100 billion by the end of the decade.³
From embedded payments and lending to insurance, wealth management, and identity verification, financial products are becoming invisibly woven into non-financial user journeys. This seamlessness is exactly the point. Retailers offer installment payments at checkout. Employers embed earned wage access into human resources (HR) platforms. Rideshare apps provide driver insurance within their apps. These aren't one-off experiments; they're a structural shift in how finance is delivered and consumed.
Yet for every promising new use case, a consistent operational dilemma emerges:
How do financial institutions extend secure, scalable, and compliant access to the many third-party (B2B, B2B2C, B2B2X) entities that make embedded finance possible?
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