Customer Identity and Access Management | Ping Identity

Customer Identity Solutions

Deliver convenience, personalization and security for seamless customer engagement

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the opportunity

Transform Your Digital Customer Experiences

Customers are more demanding than ever. Don’t let sign-ons, forgotten passwords and other disjointed experiences across engagement channels stand between your customers and the revenue-generating products and services you provide to them. Let our customer identity solutions give your customers seamless and secure experiences as they access all your digital resources.

the benefit

How Customers Benefit from
Frictionless Identity

  • Increased Loyalty & Trust

    Deliver seamless, multi-channel experiences that protect customer data and privacy.

  • Seamless Access

    Give your customers easy-to-use sign-on and registration that balances security and convenience.

  • Multi-channel Personalization

    Deliver consistent, personalized experiences no matter how customers interact with your brand.

  • Security and Privacy

    Protect customers from data breaches and fraud while enforcing consent and privacy mandates.



the solution

Our Formula for Solving

Customer Identity Challenges

  • Seamless Access

    Allow your customers to register, authenticate and manage their profiles using prebuilt brandable templates, your own custom UIs, and/or social login. Deliver consistent single sign-on (SSO) and access security across all applications, leveraging multiple identity providers and comprehensive standards support.

  • Intelligent Authentication

    Leverage policies and risk scores that measure device reputation, user behavior and other contextual attributes to make authentication and access decisions that strike a balance between convenience and security.

  • Adaptive MFA

    Reduce risk and prevent fraud by stepping up to multi-factor authentication (MFA) for high-value transactions, high-risk scenarios and to provide passwordless authentication options. Offer customers with a wide range of authentication factors spanning SMS, voice, email, push notifications from custom mobile applications and more.

  • Unified Customer Profile

    A unified customer profile is foundational to providing consistent, multi-channel engagement and personalization. With Ping, you can deploy a unified profile where and how you’d like—Cloud, private clouds, on-premises or across hybrid IT. You can also manage unstructured data, scale to hundreds of millions of users and expose REST APIs that make it easy for application developers to leverage.

  • Consent Capture and Enforcement

    Centralize access control and leverage AI powered attack protection and deep traffic insight for all of your customer facing APIs.

the solution

Speed Time to Market with

Cloud-Delivered Customer Identity

Accelerate your digital business transformation by deploying API-first customer identity in the cloud. Our cloud-delivered customer IAM solution can reduce your total cost of ownership, enable your application teams to launch apps faster and meet the stringent security and agility needs of your enterprise.



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the solution

Be Flexible and Future Proof

Optimizing customer experience and engagement requires change. However, your customer identity and access management (CIAM) solution shouldn't have to. You need a resilient and flexible foundation of customer identity for your current and future digital transformation initiatives. Our enterprise-proven solutions give you flexibility with:


  • Deployment: cloud, private cloud, on-prem or hybrid IT combinations.

  • Directory: store identity and profile data how and where you’d like.

  • Applications and Resources: market-leading extensibility to connect to anything, anywhere.

  • Customization and Configuration: give customers a personalized experience from authentication to privacy management and more.

the solution

Unify Your Digital
Customer Experiences

Unifying customer experiences doesn’t stop at sign-on. With 40% of customers abandoning an enterprise after a single bad experience, having a customer identity solution that facilitates consistent, multi-channel personalization is key to driving revenue and loyalty. Our solutions can help you unify disparate user stores across your enterprise to ensure that all of your digital properties have access to a single view of your customers.


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the solution

MFA that Balances

Security and Convenience

Protecting your customers across all their interactions with your organization takes more than usernames and passwords. Our MFA solution can cover a broad range of use cases such as web or mobile authentication, password resets, customer identity verifications by customer service representatives, individual transaction approvals, passwordless authentication and much more.



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the solution

Make Passwords a Thing of the Past

Our solutions allow customers to link and manage trusted devices so they can easily authenticate into applications using a face scan, fingerprint and other authentication methods. With our mobile SDK, organizations can use their own branded mobile application to enable passwordless sign-on without having to download or use a third-party MFA application. We can even enable “zero login” so your customers can securely sign on without any credentials at all. No username. No password.

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the solution

Protect Customer Data Everywhere

Customer identity data is one of your most valuable assets. We can help you protect it everywhere. Our solutions can enforce consent and encrypt data in every state, and we can secure resources through robust authentication, MFA and authorization. Our ability to protect customer data has allowed us to address demanding security requirements for more than half of the Fortune 100.

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the solution

Comply with


Compliance with regulations like GDPR and CCPA doesn’t stop at capturing customer consent. You have to consistently enforce consent choices across a broad range of potential users and applications. Whether data is requested directly from user data stores or through APIs, we can help you ensure that only data that adheres to consent and privacy requirements is returned. 

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the solution



Your customers won’t tolerate lags when registering, signing on or accessing their data. We give your customers instant access to your digital resources, even during peak usage. Our solutions have handled hundreds of millions of identities and supported some of the largest product launches, entertainment events and peak customer shopping seasons for the world’s largest enterprises.

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the solution

Make Open Business a Reality

The open business movement is sweeping across industries and geographies. Customer accounts and data are newly accessible through secure APIs, which is opening the door to new business models and partner ecosystems. Our customer identity solutions can help open up your APIs securely to give you an open business advantage over your competition.

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the solution

Choose the Path That's Right for Your Customers


    Rapidly embed identity services into customer-facing apps.


    PingOne for Customers >>

    • - Easy-to-use, developer friendly APIs

    • - Seamless registration, sign-on and multi-factor authentication (MFA)

    • - Full suite ot self-service features


    Customizable capabilities in the cloud of your choice. 


    Customer360 >>

    • - Centralized authentication services

    • - Consistent multi-channel customer experiences 

    • - Optimized customer acquisition and retention    


    Unified Customer Directory >> 


    Privacy and Consent Management >>


  • the proof

    Retail Giant Drives Customer Engagement


    One of the world’s largest retailers had several different versions of customer identity profiles stored in disparate identity silos. Customer experiences were disjointed and customer data varied from application to application.



    Ping was able to provide a unified customer view for 98 million identities, delivering consistent customer experiences across seven different applications. The solution enabled social login and a scalable infrastructure that met stringent end-to-end security requirements.

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    Take the Next Step

    See how Ping can help you stay ahead of the curve in a rapidly evolving digital world.