Around the world, companies of all sizes and in all sorts of industries are re-examining their approach to identity. That’s because identity is foundational for almost every digital interaction:
Identity fuels those experiences.
The front door to your business is now digital, and companies who consistently provide the best user experiences win. Therefore, an organization’s approach to identity is essential for survival. Those that can deliver a personalized, secure, and frictionless experience, will gain market share.
Look at some of the industry leaders today: Apple, Microsoft, Google, Amazon, and Tesla, all of which comfortably sit within the top 10 of market capitalization.
What do they all have in common? Cutting-edge technology that aids in delivering secure and excellent user experiences, resulting in tremendous loyalty and repeat business from their user base. And, they’re able to do it at scale. But most organizations don’t have the investment or developer resources to easily create comparable identity experiences.
Identity orchestration is the answer to designing world-class user experiences without heavy custom coding or an army of developers. The promise of identity orchestration is centered around maximizing existing technology investments and infrastructure.
Read on to learn how organizations can leverage orchestration as the foundation of digital experience.