Quick Service Chain Serves Up Convenience and Personalization

THE OBJECTIVE

As more customers turn to their mobile phones for convenience, this large U.S. restaurant chain wanted to launch an app to provide personalized mobile payment and mobile ordering services. The company needed a way to quickly authenticate users with the best possible security features, while still providing frictionless single sign-on (SSO) and social login capabilities. Plus, identity data had to be unified across multiple third-party services and customer sites to support seamless authentication and personalized engagement.

THE CHALLENGE

The company had multiple third-party services and sites that each required passwords and usernames, and supporting millions of mobile app users required robust scalability. The solution needed to be deployed as a cloud service on AWS, while exceeding data security regulatory standards was a top priority.

THE SOLUTION

Ping’s comprehensive customer identity and access management (CIAM) solution provides unified, governed identity services. SSO and social login for customer apps and channels deliver seamless, secure authentication across third-party service providers.

THE RESULTS

Web-scale performance supported 200,000 mobile app users initially, with the ability to scale to 10 million users. 1-to-1 payment and ordering personalization deliver fast, convenient customer experiences. The flexible and agile system enables quick deployment of new apps in cloud and virtualized environments. Plus, the solution supports security best practices and exceeds PCI compliance standards.