Using Behavioral Data Enrichment to Dramatically Reduce Payment Fraud

Adding behavioral data helps analysts fully optimize decision making models for efficiency and accuracy

Online sales in many markets have naturally seen an increase since COVID -19 started spreading globally. In parallel, new fraud schemes emerged and rapidly evolved, using advanced technologies, and creating massive damage.

Online retailers find themselves revisiting the old challenge of balancing between protecting the transaction integrity and maintaining a seamless shopping experience for the customer.

In this session we will provide insights for how to employ data-driven strategies that are transparent to the the end customer, in order to help online businesses to:

• Accurately detect and block suspicious card-not-present fraud in milliseconds and before the transaction takes place
• Reduce friction on the payment page
• Increase risk scoring accuracy and reduce false positives
• Dramatically reduce chargebacks

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