Ping Identity recently surveyed consumers worldwide about their attitudes toward engaging with brands online. From login and account creation to security and privacy, the findings highlight that consumers want an easy experience across industries, and businesses that prioritize convenience earn loyalty:
61% of consumers are willing to leave for competitors offering easier login.
59% have abandoned an online experience with a frustrating login process.
Only 37% feel their typical login experience is very efficient.
The findings also show that customers want one-click convenience with enhanced protection:
63% of consumers feel better about a service that uses MFA, an increase from 53% last year.
63% feel banking and medical websites should have the same easy login as social media.
59% feel more in control of their online information when using social media or email to log in.
Read the full report to dive deeper into the findings and learn how businesses can deliver exceptional user experiences without sacrificing security.