More and more, organizations are looking to customer identity and access management (CIAM) to drive customer engagement and support digital business transformation. But CIAM is a different animal than enterprise IAM. For starters, it can have a huge impact on your organization’s top line. And from a technical standpoint, it has distinct requirements for usability, scalability and consistency, plus a few requirements that are brand new to the traditional IAM landscape.
Because of its broad-reaching implications, a CIAM solution decision typically extends beyond IT’s purview to include several decision makers, like CMOs, CDOs, CIOs and CTOs. That’s a lot of Cs and Os that aren’t all typically part of these technology decisions.
The ultimate decision maker may vary, but the business/marketing and technology teams must collaborate to identify the right solution for their organization. This starts with recognizing and understanding the objectives and requirements of both. Aligning these will close the gap between what customers expect and what your organization delivers.