- EXECUTIVE BRIEF -
IAM pros manage and secure the customer data
that drives top-line growth
CMOs everywhere are taking on digital business initiatives to innovate the customer experience and grow revenue. And they’re tackling new challenges along the way. The common thread in these challenges is a lacking ability to manage and secure customer identity data.
As the CMO's responsibility expands into identity data, IAM experts are uniquely positioned to help them address the marketing team's challenges and deliver top-line business value. In this brief, you’ll learn:
How to overcome the hurdles of multi-channel customer experience success and business growth.
How to gain control over launch timing to ensure the success of a new app or service.
The role identity data security plays in marketing strategy and why getting it right is a critical success factor.