Cable Provider Channels Customer Experience, Delivers Innovation

OBJECTIVE

A leading U.S. cable provider wanted to expand its product offerings and improve personalization to grow subscriptions. It needed to migrate its identity management services from a third-party provider to an in-house, centralized solution that could support single sign-on (SSO) and social login as well as new mobile, multi-device TV services.

CHALLENGE

Costly and inflexible external identity management limited the use of customer data, while data in silos forced multiple logins, creating poor customer experiences. Systems integration complexity increased management burdens and costs. And, periodic synchronization instead of real-time sync capabilities resulted in slow service activation and frustrated customers.

SOLUTION

Ping’s customer identity and access management (CIAM) solution offers federated SSO and social login capabilities; delivers seamless and secure customer authentication; and includes a highly scalable directory with real-time synchronization across multiple devices, channels and services.

RESULTS

SSO and social login deliver fast, seamless authentication, and APIs allow for quick app deployment and improve security. In-house identity management speeds time to market and allows for personalized customer experience—all while reducing costs. High-volume scalability enables rapid access to shows, movies and live streams on multiple devices for millions of customers. Finally, real-time synchronization between customer-facing apps and data store shortens activation times for new accounts and services.