Between long hours at work and time spent on devices outside of work hours, digital interactions have become a dominant and permeating force in the lives of people all over the world. In 2020 and 2021, the global COVD-19 pandemic rewired consumers to be digital-first (Adobe).
Because of this, organizations and businesses have become hyper-focused on boosting user experience (UX) to ensure that customers and employees can easily engage with all their digital properties, helping to support and drive business growth. Unfortunately, this also means that bad actors are also on the rise, and online threats are more prevalent than ever.
A great UX is critical in this digital-first world but begs the question: is it possible to balance UX and security in a way that creates a smooth experience for the user and a secure environment for your organization? In this article, we will look at how identity security can balance UX and security throughout the user journey.