Identity security helps you eliminate the tension between the seemingly opposing forces of UX and security, enabling them to work in tandem so that every digital touchpoint is both convenient and secure. A comprehensive identity security solution gives you the best of both worlds, along with more efficient digital delivery. Here’s how.
Building Delightful Experiences
With security measures that rely on identity security to assess risk signals in real time to make intelligent authentication decisions over always relying on frustrating security checks like passwords, your business can dissolve friction in the customer journey. This approach allows organizations to reduce friction and appropriately adapt the UX in response the level of risk a user poses and whether they
This creates a comprehensive yet unobtrusive layer of security that helps customers do what they intend to do without unnecessarily getting in their way.
Identity security isn’t only for streamlining authentication; it can simplify customer interactions across the digital journey by
Only asking for the right amount of information during the first interaction, leveraging progressive profiling to avoid asking for too much information too soon
Enabling self-service to make it convenient for users to reset their accounts, change passwords, or update information themselves
Removing redundant authentication checks when customers contact support
All of these factors result in less friction in the UX, making it convenient for users to keep engaging with your digital platforms.
Preventing and Mitigating Threats
With identity security, you’ll know who your users are and what they should have access to, ensuring the protection of both the business and its customers.
Identity security is key to preventing data breaches, detecting and mitigating fraud, and protecting user data. There is constant pressure on the teams responsible for securing digital interactions and ensuring compliance. They must be able adapt to new threat technologies rapidly, and identity security can help increase their agility to meet those demands.
Identity security can help you evaluate signals from a wide variety of identity services, detecting user behavior anomalies to identify bad actors from the moment they arrive on your website. With identity security, you can also keep bots and fraudsters out while rolling out the red carpet for genuine customers with a pleasant experience.
Accelerating Digital Delivery
If you want to boost the agility of your teams, identity security can help them efficiently optimize both UX and security.
A comprehensive identity security solution eliminates the need for hand-coded integration between identity services. Using no-code integration, your team can orchestrate components from multiple vendors into one cohesive, seamless workflow with enhanced security.
Building security into your customer journey using identity can reinforce a great UX rather than pulling against it. A convergent approach to identity security (such as PingOne Cloud Platform) integrates identity proofing, access management, and fraud detection across all your digital properties in a single, cohesive solution that helps you delight your customers and achieve business goals.