Retailers are rolling out transformation efforts to grow their customer base, open up new opportunities to increase revenue, and reduce costs. But what can retailers expect to achieve when they use customer identity to create smooth and secure end-to-end online shopping journeys?
Seamless Omnichannel Experiences
Customers view shopping not as individual touchpoints across multiple channels but as a singular experience that makes it simple and fast to purchase what they want at any time of day. Retailers can use customer identity to eliminate friction and drive engagement by making it easy for shoppers to identify themselves and scale to meet them anytime, anywhere.
Personalization at Scale
Customers prefer retailers that make them feel special with tailored recommendations, offers, and experiences. This level of personalization requires retailers to effectively collect and centralize profile information to build rich guest profiles to curate consistent, engaging experiences for every shopper. With customer identity, retailers can create a single view of every customer that every application can tap into to personalize each interaction.
Secure Online Transactions
Bad actors are looking at the rise in ecommerce, loyalty programs, and new digital channels as opportunities for fraud and breaches. At the same time, shoppers see it as a brand’s duty to keep them secure during every digital interaction and transaction. Retailers can strengthen their security with customer identity to fight against fraud and breaches to earn the trust of their customer base and prevent the negative financial and brand impacts of attacks.
Accelerate Innovation to Outpace Competition
Brands at the forefront of user experience are adopting new technologies to innovate how shoppers purchase products and services online. But this requires a high level of agility to innovate without disrupting customers or the business. Customer identity can help retailers rapidly add and orchestrate new technologies into their online shopping experiences to ensure they are retail leaders, not followers.
Rapid ROI on Experience Enhancements
It has become more important than ever for brands to quickly evaluate the performance of their digital investments to continuously optimize their online shopping strategy. Customer identity provides retailers with the power to experiment with digital shopping experiences to optimize every interaction point so that identifying who your shoppers are doesn’t deter them from smashing that “Buy” button.