The retail industry has shifted from competing purely on products to relying on experiences to entice shoppers to choose their brand. Retailers that can identify their customers the moment they touch a digital property have the advantage of distinguishing themselves over others that can’t. These brands have the power to make every digital touchpoint personalized, secure, and frictionless and make it impossible for a shopper to stop engaging.
This is where customer identity can make a difference. When retailers use customer identity as the foundation for interacting with shoppers online, they are able to outpace their competition, grow their customer base, and boost revenues with tailored end-to-end shopping experiences that are simultaneously seamless and secure.