Customer acquisition is the process of attracting potential customers and keeping them interested long enough to sign up for an account and become loyal customers. But if your registration process is time-consuming and complex, your potential customer may get frustrated and abandon your site – even if they love your product or service.
So where will they go when they leave? They’ll most likely head to a competitor who offers a shorter and easier registration method, and they may never return to your brand.
This article will focus on how to build a first-rate registration process so current and new customers can create an account quickly and easily and continue their customer journey with your brand.