Why Passwordless Is the Answer
Passwords have been around since the dawn of the digital age and today are a part of our daily routines. Surveys have shown that the average person has 100+ passwords, and it’s only logical that the number will increase as more applications and services emerge. But who really wants more passwords?
Passwords are a great source of frustration for users. The rules behind them continue to get more complex and cumbersome. That in turn leads to more password resets, which require extra steps. In fact, a study of US consumers showed that on average, a consumer abandons 16 online purchases a year due to password frustration.
Passwords are probably adding friction to your sales process and affecting your business from capturing revenue.
The reason passwords exist is, of course, security. However, the truth behind the effectiveness of passwords is much different. As we have seen time and time again in various high-profile breaches, passwords offer little resistance to malicious actors. Passwords are the most popular and frequent target for hackers looking to steal data or gain remote access.