A customer identity and authentication management (CIAM) platform is the backbone of customer-facing services and applications, supporting both acquisition and retention. If a customer can’t checkout as a guest, register for an account, or just log in, there is a high likelihood you’ll never see them again. Therefore, it must be invisible to users so they can access the services they came to use instead of getting stuck on login or registration forms. Forrester evaluated 13 different vendors in the CIAM space across 22 criteria and ranked them based on their current offering, strategy, and market presence in The Forrester Wave™: Customer Identity and Access Management 2022 report. Ping Identity has ranked as a Leader.