スムーズで安全、パーソナライズされたショッピング体験はアイデンティティから

As a retailer, you're always looking for ways to eliminate friction from shopping online to Lower abandonment and boost sales.
But making shopping easy can't get in the way of defending your shoppers against breaches and Fraud.
This is where Ping Identity can help.
Our Cloud Platform breaks the tension between convenience and security to help you deliver Frictionless shopping experiences.
And it all begins when your shopper starts Browsing.
Ping's fraud detection capabilities let you Analyze every visitor's behavior in the background to determine if they act like a legitimate shopper or a malicious bot.
And figuring this out now reduces the need to use frustrating captions later on that could Make a customer abandon a purchase.
When a first-time shopper is ready to check out, you could require them to create an account to Buy the item.
But with Ping, you can let them complete their Purchase as a guest.
This lets you still get the sale without frustrating the customer.
Plus you can always ask again after the purchase is complete.
An easy way to get shoppers to create an account with you is with social registration.
This gives your customers the option to use their existing Facebook, Google, or other social media profiles to create an account with you.
You now get to know your customers faster, making your customers' lives easier because They don't have to remember another username and password combination.
For returning shoppers, you can use Ping to enhance the shopping experience by giving them The option to log into your site without a password.
By sending a magic link to your shopper's email address, your shoppers can quickly access their Account and get to shopping.
And you won't ever let passwords block the way of a sale again.
To see how you can deliver these seamless and secure shopping experiences and more with Ping Identity, check out PingIdentity.com/trying.