Now is the perfect time to rethink how we engage with others digitally. Online interactions are increasingly prevalent and our personal data is being spread across numerous companies’ applications and services like breadcrumbs dropped on a hike. All the while, regulations and technical requirements associated with collecting and storing that data are growing, causing businesses to reexamine their identity and access management systems and evolve to keep pace. The game is changing—and it’s time people have more control over their own digital selves.
What if individuals could determine how to share data and with whom? What if that data was always up to date? And what if instead of merely having a unified customer profile in a single company, each person could have one identity experience for all the companies and people they interact with?
Personal identity holds the key to answering these questions. Also called decentralized identity or self-sovereign identity, personal identity enables individuals, rather than a company or other organization, to control, manage and share their own identity-related information. The concept is gaining traction as more and more individuals demand jurisdiction over their personal data and businesses gain confidence in their customers’ verified identities. Here at Ping, we’re taking the lead to ensure everyone has complete ownership of their own personal data.