More than ever, customer experience (CX) holds the potential to help you acquire new customers and make raving fans out of the ones you already have. Customer identity and access management (CIAM) can help you deliver the secure and seamless CX needed to win the battles for customer acquisition, retention, revenue, loyalty and trust.

But only if it’s done well. CIAM done poorly can have the opposite effect. When registration is overly complex, sign-on is inconvenient, or updating preferences is too cumbersome, your customers won’t just get a little annoyed, they’ll more likely choose to do business elsewhere.

So how do you make sure you do it right? Get the ultimate guide to CIAM to know:

• What your customers really want from you

• How IAM capabilities like single sign-on (SSO), multi-factor authentication (MFA) and more can make or break customer experience

• The role identity plays in helping you meet customers’ specific expectations at each stage of their journey