Steinberg Achieves a 360-Degree View of Customers to Deliver Superior Service

Challenge

Steinberg’s previous identity solution struggled to keep pace with a rapidly expanding user base and the complexities of modern digital delivery. The company needed to manage identities for over three million users across a variety of platforms and services. Without a unified system, it was difficult to track how customers interacted with their products, leading to fragmented service and a lack of personalized engagement.

Solution

Steinberg deployed the Ping Identity (formerly ForgeRock) platform to unify its customer data. This centralized identity management system provides Single Sign-On (SSO) across all Steinberg touchpoints, including seven service portals and dozens of software installation steps. By using open standards like OAuth 2.0 and OpenID Connect, Steinberg created a secure and scalable environment that allows for seamless data sharing and strong authentication.

Results

The transition to a unified platform has transformed Steinberg's customer service capabilities. The company now enjoys a 360-degree view of its customers, allowing for the delivery of tailored content and services. The system is built for the future, with the capacity to support a 10-fold increase in services and devices. Processes that were once complex and siloed have been streamlined, making Steinberg’s innovative tools more accessible to the Grammy and Oscar award-winning creators who rely on them.