SKY Brasil Accelerates Digital Transformation with a Unified Identity Hub
Challenge
SKY Brasil needed to modernize its legacy identity systems to support a rapidly growing digital subscriber base and provide a consistent experience across web, mobile, and smart TV apps.
Results
By implementing a centralized Customer Identity and Access Management (CIAM) platform, SKY consolidated disparate user stores and enabled seamless social logins and self-service.
Objective
As a leader in the Brazilian media and entertainment market, SKY Brasil’s objective was to evolve its business beyond traditional satellite TV. They aimed to create a robust digital ecosystem that allows subscribers to access content anywhere, on any device, while ensuring that the transition between different digital properties is completely seamless.
Challenge
SKY faced the technical burden of fragmented identity silos that resulted from years of operating different service lines. This fragmentation led to a disjointed user experience, where customers often had to manage multiple sets of credentials. Additionally, the company needed a high-performance solution capable of handling massive login concurrency during major live televised events and sports broadcasts.
Solution
SKY Brasil deployed the Ping Identity (formerly ForgeRock) platform as its strategic identity backbone. This CIAM solution provides a unified directory for millions of users and supports advanced authentication flows, including social authentication and "keep me signed in" features. The platform’s API-first architecture allows SKY to integrate identity deeply into its streaming apps, ensuring secure authorization for premium content delivery.
Results
The implementation of a modern identity platform has transformed SKY Brasil’s digital relationship with its customers. By providing a single, reliable login across all touchpoints, SKY has increased user retention and simplified account management. The scalability of the Ping solution ensures that the platform remains stable even during peak traffic periods, while the flexibility of the identity workflows allows SKY to quickly adapt to new regulatory requirements and market trends.
Every customer, like parents and kids, have different journeys and intelligence is the first part of understanding that experience. It's a data-driven exercise and ForgeRock is allowing us to do that.
Ganesh Kandan
Director of Technology, Sky Brasil
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