a good thing!
Personal identity positions your business as an advocate of customer privacy while making it easier and safer for your organization to leverage user data to conduct business. Letting your users have the control of their identity ultimately removes the friction in your digital experience and alleviates the compliance, regulatory and technical challenges of sharing user data.
Don’t make your users go through lengthy registration processes or applications. Let them simply scan a QR code to provide you with verified, always-up-to-date information as they interact with your digital properties.
The potential for fraud is in every digital interaction. Lower that risk by letting your users share verified, real-time information via QR code. Whether a user is requesting a loan, applying for a job or interacting with you in some other way, reducing fraud has never been easier.
The amount of user data you collect in the normal course of business keeps increasing. Personal identity can give your business the ability to tap into this valuable resource while allowing users to share their verified data with whomever they want: your business, another business or another individual.
Issuers are official sources of data, such as credit bureaus, universities or pharmacies, that provide verified data about people. Users can scan a QR code or click a link from an issuer to add verified data—in the form of a card—to their digital wallet.
Users are individuals (customers, potential employees, etc.) who store identity data, such as a driver's license, vaccination record or transcript, in a digital wallet that uses blockchain technology to ensure their information is never modified or deleted. Personal information is stored only in the digital wallet so it is never outside of a user’s control.
Verifiers are businesses or individuals that need to confirm something about someone. By simply scanning a QR code, users can share up-to-date, verified data about themselves with verifiers.