a good thing!
Digitalization Invites Fraud
Going digital-first will create new revenue streams and increase agility. But it also creates new threats to your enterprise and customers. Taking an identity-first approach can drastically cut down on successful fraud attempts and have a huge impact on your bottom line.
Prevention starts with understanding the threat. While breaches impact many customers at once, customer fraud involves attacks at the user level.
Aggregating risk signals in real-time gives your enterprise the insights needed to quickly identify fraudulent behavior.
Integrate solutions into your current security strategy to rapidly detect potential fraud or other attacks and take actions to mitigate them before they occur.
Fraud mitigation relies on your ability to evaluate fraud signals with every transaction. Dynamic authorization provides real-time aggregation of risk signals, whether acquired through home-grown fraud detection services or purchased ones. When you evaluate fraud signals with dynamic authorization, you can rapidly distinguish between typical access requests and potentially fraudulent attacks.
Fraud defense is a critical security initiative, but it can’t be undertaken at the expense of customer experiences. Your customers shouldn’t need to jump through hoops just to prove they aren’t a fraudster.
While pretending to be a legitimate user is a bad actor’s favorite role, even subtle anomalies in their behavior can give them away. By continuously evaluating user behavior in the background, you can identify the difference between typical and potentially fraudulent activity. You’re able to streamline authentication requirements and step them up only when and if risky behavior is detected.
In a digital-first world, your customer’s first interaction with your brand often happens during online registration or account opening. If you aren’t able to verify your customer’s identity from the start, you’re at greater risk for fraudulent activity. Integrating identity verification into the onboarding experience makes it convenient and easy to confirm who customers are from the very beginning.
You can detect and defend against fraud by aggregating real-time risk signals and establishing central authorization of sensitive actions and access requests. Ping provides cloud identity solutions that help you ensure users are who they say they are without sacrificing experience.
Risk-Based Authentication Dynamic Authorization