2025 Consumer Survey
Welcome to the Trust Nothing Era
As AI makes its way into everything, consumers are losing confidence. We surveyed 10,500 consumers to find out why.
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AI-Powered Fraud is Fueling Distrust
68% of consumers now use AI in daily life (up from 46% last year)
52% feel uninformed and unprotected by orgs and govs
73% say AI regulation is critical to keeping identity data safe
Only 17%
trust organizations to manage their identity data
AI-Powered Fraud is Fueling Distrust
68%
of consumers now use AI in daily personal life
52%
feel uninformed and unprotected by orgs and govs
73%
say AI regulation is critical to keeping identity data safe
How Are Global Consumers Affected?
US
Americans face about 100 scams per month (2X the global average).
UK
19% have little trust in organizations to manage their identity.
France
Only 8% have full trust (the lowest worldwide).
Germany
22% would give up travel plans versus risk identity theft (highest in Europe).
Sweden
26% aren’t concerned about identity theft (only 31% see AI regulation as “incredibly important”, lowest globally).
Netherlands
36% wouldn’t give up anything to avoid identity theft (less anxiety than most).
UAE
37% trust organizations (but 30% don’t trust government services) to manage identity data.
India
52% are highly concerned about identity theft or fraud. 74% say AI regulation is "incredibly important”.
Australia
34% are concerned about AI transparency (how personal data is stored).
Singapore
39% fear deepfakes, and 33% fear AI voice cloning (both highest globally).
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I won’t consider online purchasing, using social media, or banking and insurance because [of] being hacked or defrauded.
Survey Respondent, expressing fear of online identity risks
Increased use of AI informs consumers of its capabilities. They also see news about security threats and cyberattacks. This contributes to a crisis of confidence.
Darryl Jones, VP of Consumer Segment Strategy, Ping Identity
Brands need to figure out how to fortify identity security with a strong user experience to maintain positive relationships with their customers.
Cayla Curtis, Director of Product Management, Ping Identity
I know it’s there, but I don’t know if I’m using it.
Survey Respondent, reflecting unease about AI’s hidden presence
Earn Trust Back
Earn Trust Back
Consumers are clear. As AI becomes the norm, they want to trust that their data is collected responsibly, stored securely, and protected. This report helps you earn their trust back.
Consumers are clear. As AI becomes the norm, they want to trust that their data is collected responsibly, stored securely, and protected. This report helps you earn their trust back.