Protect Your Ecommerce Business from Account Takeover and New Account Fraud
Ping Identity's ecommerce fraud prevention solution doesn’t just stop new account fraud and account takeover, it also creates a seamless online customer experience for better checkouts and decreased cart abandonment.
Defense Against Ecommerce and
Retail Identity Threats
Account Takeover
Stop bad actors from taking over your customers' accounts with improved ATO detection.
Fake Accounts
Prevent bots and fraudsters from creating new accounts with stolen or synthetic personal information.
Loyalty Abuse
Avoid unauthorized use of your loyalty rewards program by monitoring for bot and other suspicious activity.
Unauthorized Transactions
Prevent unauthorized transactions by identifying suspicious users long before they ever see the buy button.
Up to 30% Purchase Increase With Fraud Prevention Features
Adding a “Keep Me Logged In” option enables easier shopping, resulting in more sales. Some of our clients report an increase in purchase likelihood of up to 30% with long lasting sessions. By continuously monitoring for risks, shopping sessions can be extended safely, resulting in more sales and happier customers.
Our Ecommerce Fraud Prevention Process
Risk Assessment
Ping Identity calculates risk by evaluating customer data within your current security landscape. Predictors are used to create a final risk level of low, medium, or high while always working towards your business goals.
Define Risk Policies
Get a customized risk policy made specifically for your company by Ping Identity's Risk Policy Assistant. It evaluates factors like anonymous network detection, geo velocity anomalies, IP reputation and velocity, new device usage, and more.
Behavioral Analytics Implementation
Automated bot and fraudster behavior doesn't mirror the way legitimate users behave. Ping Identity's ecommerce fraud prevention tools monitor odd login behavior for red flags like new devices, locations, or times.
Continuous Authentication
Re-authenticate customers throughout their online session from the time they log in and log out. Ping Identity monitors biometric, behavioral, and context-based data in real-time to flag anomalies and block potentially fraudulent accounts.
Location Intelligence
Identify impossible travel velocity by tracking your customer's login locations. Protect against account takeovers by scheduling triggers for when travel times don't match up.
Network Reputation
Suspicious IP addresses are quickly identified and locked out with our ecommerce fraud software. Ping Identity evaluates the overall IP reputation as well as the country of origin.
Metrics & Reporting
Understand the clear impact of your ecommerce fraud prevention solution with reporting on metrics like the number of active customers, annual revenue per customer, sign-on abandonment rate, registration abandonment rate, and more.
FAQs About Ecommerce Fraud Prevention Solutions
The two most common identity fraud attacks targeted at retailers are account takeover and new account fraud. As a leading ecommerce fraud prevention company, Ping offers real-time defense against fraudsters. Our research team also monitors industry-wide trends to optimize software updates as needed.
Yes, Ping Identity uses a number of detection strategies in real-time, including behavior analysis, risk scores, geographic shifts, and IP tracking. This maximizes the opportunity for fraud prevention, including new account fraud and takeovers.
There are a number of ways Ping Identity separates authentic users from fraudulent ones. Behavior analysis gathers data on how customers interact with their devices; abnormalities indicate the potential for bots or fraudsters. Similarly, IP tracking and velocity checks monitor location travel times and activity levels to determine if they're natural or driving fraudulent login attempts.
Absolutely. Ping Identity is one of the best ecommerce fraud prevention software solutions available. Our holistic approach uses identity and access management (IAM) paired with fraud detection to prevent ATO and new account fraud from any point of origin.
Yes, Ping Identity integrates with over 1,800 third party tools to work within your existing infrastructure. Our fraud detection solution can even ingest signals from other detection tools to improve risk score accuracy.
Ping Identity users receive detailed reporting and visibility into the impact of their ecommerce fraud prevention tactics.
Behavioral analytics give retailers greater peace of mind that their users are legitimate shoppers by evaluating their behavior, thereby allowing for long-lasting sessions and friction-free transactions for low-risk users.
Start Today
See how Ping can help you deliver secure employee and customer experiences in a rapidly evolving digital world.
