Delight - The Human Driver Behind Loyalty

Raving fans. Fanatics. Loyalists. Brands don’t develop these die-hard customer bases through products and services alone. Building these relationships means tapping into one of the basic drivers of human behavior - the desire of delight. Because people will go out of their way to return to a source of delight.

  
Brands with the most fervent, passionate customer bases get it. They’ve built experiences that delight their customers enough to turn them into ride-or-die fans. And not only have these loyalists commit to giving the brand their business, but have turned into the best advocates a brand can have.

Join Andre Durand’s conversation with Ken Schmidt, former Director of Communications at Harley-Davidson, as they talk about how to build loyal customer bases, how brands should rethink their experiences to spur loyalty and how focusing on building brand loyalty will spur advocacy.

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