Conveying the Value of Customer Identity

Identity professionals understand how important it is to address CIAM use cases. If you get them wrong, customers—the ones that pay you money—can’t access the things they need. Surely the business gets it, don’t they? Surprisingly, the answer isn’t always YES!

The reason is that there are a wide variety of elements that impact the top line. To ensure that you convey the value of identity, you have to be able to communicate its impact on the metrics your business cares about. The good news is that you don’t have to try too hard. Customer identity has a significant impact on the top line and can move the needle for your business in a big way.

It’s up to you to measure that impact, communicate it to the business. Join this webinar to learn to communicate the value of customer identity and ensure that it is recognized, funded, and prioritized like the revenue-generating behemoth that it is.