Multi-Brand Experiences

As your organization changes, your identity hierarchy needs to adapt accordingly. Such changes can occur due to a merger or acquisition, a reorganization, or just better business alignment around the management of discrete departments, channels, and partners in your portfolio.

Increased competition means that each brand, business unit, or partner must be hyper-responsive to the needs of their users. It is increasingly important to manage brands down to the business level. A business line manager or business owner knows which users require access and those who do not.

User experiences are personalized according to the requirements of each brand manager, making consistent, end-to-end digital experiences a possibility for separate business units, loyalty programs and products.

Security is kept intact. Super-admins remain in control with visibility up and down the hierarchy chain, and they retain the ability to make changes that pass down through the layers. New regulations and compliance requirements often compel organizations to operate in a logically separated manner, yet setting up identity solutions to manage users in these discrete configurations can be cost prohibitive.