a good thing!
Ultimate Guide to Customer Identity and Access Management (CIAM)
Getting Customer Identity Right
CX is still the battlefield on which brands compete. Those who prioritize delivering extraordinary CX will emerge as the leaders in their industries and categories.
By using customer identity to address your customers’ expectations throughout their journey, you’re on your way to delivering the standout CX that will position you for competitive advantage. When you get customer identity right, you’re able to: