# Protect Your Ecommerce Business from Account Takeover and New Account Fraud

### Ping Identity's ecommerce fraud prevention solution doesn’t just stop new account fraud and account takeover, it also creates a seamless online customer experience for better checkouts and decreased cart abandonment.

[Learn How to Get Fraud Prevention Right](https://hub.pingidentity.com/guides/3624-ultimate-guide-to-online-fraud-prevention) 

![icon showing bar graph increasing from left to right](https://www.pingidentity.com/content/dam/picr/ico/48x48/Ico-Solutions-Grow-48x48.svg) 

Account takeover attacks have increased [354%](https://www.globenewswire.com/news-release/2023/09/26/2749814/0/en/Report-Account-Takeover-Attacks-Grew-Over-800-against-Fintech-and-Almost-500-Against-Food-Beverage-Sectors-Sift-Data-Shows.html) year over year

![Icon of a piggy bank](https://www.pingidentity.com/content/dam/picr/ico/48x48/Ico-PiggyBank-48x48.svg) 

The eCommerce industry loses an estimated $38 billion per year due to fraud

![Icon showing a hand with a circle with a dollar sign above it](https://www.pingidentity.com/content/dam/picr/ico/48x48/Ico-Solutions-Pay-48x48.svg) 

Every $1 of fraud costs retailers [$3.75](https://risk.lexisnexis.com/insights-resources/research/us-ca-true-cost-of-fraud-study) to resolve

## Defense Against Ecommerce and  
 Retail Identity Threats

## Account Takeover

Stop bad actors from taking over your customers' accounts with improved ATO detection.

[Learn About Account Takeover](https://www.pingidentity.com/en/resources/blog/post/account-takeover-ato-fraud.html) 

## Fake Accounts

Prevent bots and fraudsters from creating new accounts with stolen or synthetic personal information.

[Learn About New Account Fraud](https://www.pingidentity.com/en/resources/blog/post/what-is-account-creation-fraud.html) 

## Loyalty Abuse

Avoid unauthorized use of your loyalty rewards program by monitoring for bot and other suspicious activity.

[Learn About Loyalty Abuse & Other Common Challenges](https://www.pingidentity.com/content/ping-reimagine/en/resources/blog/post/everything-need-know-online-fraudl#What-are-the-Different-Types-of-Online-Fraud) 

## Unauthorized Transactions

Prevent unauthorized transactions by identifying suspicious users long before they ever see the buy button.

[Learn How to Get Ahead of Unauthorized Transactions](https://www.pingidentity.com/en/resources/blog/post/ecommerce-fraud-detection.html) 

## Up to 30% Purchase Increase With Fraud Prevention Features

Adding a “Keep Me Logged In” option enables easier shopping, resulting in more sales. Some of our clients report an increase in purchase likelihood of up to 30% with long lasting sessions. By continuously monitoring for risks, shopping sessions can be extended safely, resulting in more sales and happier customers.

[Learn How to Maximize Customer Satisfaction](https://hub.pingidentity.com/guides/3624-ultimate-guide-to-online-fraud-prevention) 

## Our Ecommerce Fraud Prevention Process

### Risk Assessment

Ping Identity calculates risk by evaluating customer data within your current security landscape. Predictors are used to create a final risk level of low, medium, or high while always working towards your business goals.

### Define Risk Policies

Get a customized risk policy made specifically for your company by Ping Identity's Risk Policy Assistant. It evaluates factors like anonymous network detection, geo velocity anomalies, IP reputation and velocity, new device usage, and more.

### Behavioral Analytics Implementation

Automated bot and fraudster behavior doesn't mirror the way legitimate users behave. Ping Identity's ecommerce fraud prevention tools monitor odd login behavior for red flags like new devices, locations, or times.

### Continuous Authentication

Re-authenticate customers throughout their online session from the time they log in and log out. Ping Identity monitors biometric, behavioral, and context-based data in real-time to flag anomalies and block potentially fraudulent accounts.

### Location Intelligence

Identify impossible travel velocity by tracking your customer's login locations. Protect against account takeovers by scheduling triggers for when travel times don't match up.

### Network Reputation

Suspicious IP addresses are quickly identified and locked out with our ecommerce fraud software. Ping Identity evaluates the overall IP reputation as well as the country of origin.

### Metrics & Reporting

Understand the clear impact of your ecommerce fraud prevention solution with reporting on metrics like the number of active customers, annual revenue per customer, sign-on abandonment rate, registration abandonment rate, and more.

[Speak to an Identity Specialist](https://www.pingidentity.com/en/company/contact-sales.html) 

## FAQs About Ecommerce Fraud Prevention Solutions

### What are the most common identity fraud tactics in retail and ecommerce and how does Ping Identity adapt to evolving techniques?

The two most common identity fraud attacks targeted at retailers are [account takeover](https://www.pingidentity.com/en/resources/blog/post/account-takeover-ato-fraud.html) and [new account fraud](https://www.pingidentity.com/en/resources/blog/post/what-is-account-creation-fraud.html). As a leading ecommerce fraud prevention company, Ping offers real-time defense against fraudsters. Our research team also monitors industry-wide trends to optimize software updates as needed.

### Can your fraud prevention service detect and mitigate attacks in real-time?

Yes, Ping Identity uses a number of detection strategies in real-time, including behavior analysis, risk scores, geographic shifts, and IP tracking. This maximizes the opportunity for fraud prevention, including new account fraud and takeovers.

### How do you differentiate between legitimate user activity and potential fraud attempts?

There are a number of ways Ping Identity separates authentic users from fraudulent ones. Behavior analysis gathers data on how customers interact with their devices; abnormalities indicate the potential for bots or fraudsters. Similarly, IP tracking and velocity checks monitor location travel times and activity levels to determine if they're natural or driving fraudulent login attempts.

### Are you capable of handling sophisticated attacks, such as those involving social engineering or insider threats?

Absolutely. Ping Identity is one of the best ecommerce fraud prevention software solutions available. Our holistic approach uses identity and access management (IAM) paired with fraud detection to prevent ATO and new account fraud from any point of origin.

### Can Ping Identity’s solution integrate with our existing infrastructure and third-party tools?

Yes, Ping Identity integrates with over 1,800 third party tools to work within your existing infrastructure. Our fraud detection solution can even ingest signals from other detection tools to improve risk score accuracy.

### What metrics and reporting capabilities does your fraud prevention service offer to help me assess its effectiveness?

Ping Identity users receive detailed reporting and visibility into the impact of their ecommerce fraud prevention tactics.

### How do behavioral analytics contribute to fraud detection in retail and ecommerce?

Behavioral analytics give retailers greater peace of mind that their users are legitimate shoppers by evaluating their behavior, thereby allowing for long-lasting sessions and friction-free transactions for low-risk users.

Related  
 Resources

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Contact Sales

[sales@pingidentity.com](mailto:sales@pingidentity.com)

See how Ping can help you deliver secure employee, partner, and customer experiences in a rapidly evolving digital world.