# CIAM for Fraud Prevention

Prevent Identity Fraud. Keep Customers Moving.

Continuously verify trusted customers at every interaction without creating unnecessary friction.

[Get the Solution Guide](https://hub.pingidentity.com/verified-trust/4361-verified-trust-customer-identity) 

![Infographic highlighting how Verified Trust drives four pillars of CIAM for fraud prevention Adaptive Access Verified Account Opening Verified Access and Verified Recovery](https://www.pingidentity.com/content/dam/picr/sol/pf/CIAM-Fraud-Prevention-Hero-550x550.svg) 

We work with the world’s top brands

![Toyota logo](https://www.pingidentity.com/content/dam/picr/logos/wh/Logo-White-Toyota-181x50.svg) 

![Digikey logo](https://www.pingidentity.com/content/dam/picr/logos/wh/Logo-White-Digikey-82x50.svg) 

The Solution

## Verify Every Customer.  
 Trust Every Interaction.

Trust shouldn't expire after login. With Ping, you can continuously evaluate identity, device, behavior, and risk throughout the entire customer journey, so you can stop organized fraud while keeping legitimate customers moving.

From account opening to authentication to recovery, every interaction is verified in context, not assumed. The result is less fraud, less friction, faster recovery, and better customer experiences.

A Tier-1 European retail bank turned call center account recovery and high account takeover (ATO) losses into:

[Read Customer Story](https://www.pingidentity.com/en/customer-stories/4322-global-bank.html) 

$4.1M

Saved in call center and help desk costs

79%

Reduction in ATO fraud

Stop Assuming Trust. Start Verifying It.

Take the next step toward protecting your customers better, from account opening to access to recovery. Give your teams the tools they need to verify every customer, reduce fraud, and keep digital experiences smooth.

Helpful Resources

## Frequently Asked Questions

When it comes to securing customer identity, you need more than point solutions. You need continuous trust across every interaction. Here are answers to the most important questions about verifying trust in customer identity.

### What does continuous verification mean for customer identity?

Ping Identity’s approach to establishing high-confidence identity across the customer journey takes continuous verification instead of relying on a single login event. It combines identity verification, authentication, and real-time risk signals to confirm the right person is behind every interaction.

### How is this approach different from traditional CIAM?

Traditional CIAM focuses on authentication at login. This new approach goes further by continuously validating the real person through identity verification, device trust, and behavioral signals, reducing fraud while preserving a smooth customer experience.

### How does Ping reduce fraud without adding friction?

Our solution establishes and verifies trust using adaptive, risk-based decisioning in real time. Low-risk users move through experiences seamlessly, while higher-risk interactions trigger step-up verification, strengthening security without slowing legitimate customers.

### What role does identity verification play in this solution?

Identity verification creates a high-confidence link to a real, biological person at critical moments such as account creation, recovery, or high-value transactions. That foundation supports stronger authentication and better risk decisions throughout the journey.

### Can this work with my existing identity stack?

Yes. This solution is designed to work with either Ping as the IdP or standards-based, homegrown identity infrastructure. Through orchestration, it brings together verification, authentication, and risk signals without requiring a rip-and-replace migration.

### How does this support account recovery and defend against AI-driven fraud?

Using strong identity verification and real-time risk signals, this solution securely restores access and prevents account takeover. By continuously proving the real person behind the interaction, it’s better equipped to stop AI-driven attacks that can mimic behavior or exploit stolen credentials.