# B2B IDENTITY ## Get B2B IAM Right Strengthen your business-to-business (B2B) relationships with identity and access management (IAM) that simplifies partner onboarding, minimizes third-party risk, and boosts revenue growth. ![hero image showing various business to business relationships](https://www.pingidentity.com/content/dam/picr/sol/b2b/B2B-hero-v2-580x580.svg) We work with the world’s top brands ![Truckstop Logo](https://www.pingidentity.com/content/dam/picr/sol/b2b/Img-Logo-White-Truckstop-330x50.svg) ![Maersk Logo](https://www.pingidentity.com/content/dam/picr/sol/b2b/Img-Logo-White-Maersk-217x50.svg) ![Toyota Logo](https://www.pingidentity.com/content/dam/picr/sol/b2b/Img-Logo-White-Toyota-280x50.svg) ![](https://www.pingidentity.com/content/dam/picr/logos/lp/Img-DigiKey-Logo-132x48.svg) ![Best Buy Logo](https://www.pingidentity.com/content/dam/picr/logos/lp/Img-BestBuy-Logo-83x49.svg) THE SOLUTION ## A Smarter Way to Work Together Managing third-party access with your partners, suppliers, dealers, consultants, and business customers doesn’t have to be a juggling act. Our unified B2B IAM solution streamlines onboarding, strengthens security, and scales with your ecosystem—no matter how large or complex. Here’s how we help you move faster, stay secure, and grow: - **Faster Onboarding:** Bring on new partners quickly and efficiently with verified access and seamless integrations. - **Streamlined Operations:** Discover identity management efficiencies with organization and relationship modeling, no-code orchestration, and more. - **Self-Service Access:** Let your business customers and partners manage their own identities and access—securely and confidently. - **Elevated Experiences:** Deliver secure, personalized, branded journeys that drive engagement, boost productivity, and grow revenue. - **Stronger Third-Party Protection:** Stop account takeover (ATO), fraud, and insider threats before they disrupt your B2B relationships. No matter who you’re working with, we help you simplify the complexity and scale with confidence. ### Partner Lifecycle Management Securely onboard, manage, and offboard partner organizations and their users, applications, and policies—with ease. One platform for the full lifecycle. ### Organizations & Relationships Model complex hierarchies and relationships in even the most intricate B2B ecosystems. Fit the solution around your business, not the other way around. ### Identity Model Flexibility & Scalability Managed, federated, bring your own identity (BYOI), or decentralized—we support it all and can scale to handle millions of partner identities. ### Customizable Experiences Design access journeys and authentication workflows that are as diverse as your B2B ecosystem—customized to fit each organization and user. ### Trust by Design From verified onboarding to advanced threat protection to AI-powered security, trust is built into every interaction—keeping your users and your business safe. DIVE INTO THE DETAILS Check out some of the features that power our trusted B2B experiences. [Orchestration](https://www.pingidentity.com/en/capability/identity-orchestration.html) [Identity Management](https://www.pingidentity.com/en/capability/identity-management.html) [Identity Verification](https://www.pingidentity.com/en/capability/identity-verification.html) [MFA](https://www.pingidentity.com/en/capability/multi-factor-authentication.html) [Identity Governance](https://www.pingidentity.com/en/capability/identity-governance.html) [PingID](https://www.pingidentity.com/en/capability/threat-protection.html) - Unraveling Ping's Commitment to Client Support and Solution-Building Ping is professional, personable, and accommodating. Their support and level of care is incredible, and their product is flexible and easy to use. Any struggles or challenges we've identified during implementation, go-live, or post-release has been met with unwavering dedication and support in helping us find a solution. Even if our side was lacking in some sort of knowledge or understanding, they were patient and considerate of our position. I can't say enough good things about Ping. Fraud Program Manager Software [Read the Review](https://www.gartner.com/reviews/market/access-management/vendor/ping-identity/product/ping-identity-platforms/review/view/6045232) - Access Management Made Easy With Ping Identity Platform It offers a great way to manage identities when accessing data. With Ping Identity Platform in place, we're able to securely access company resources while protecting sensitive data Software Engineer Software [Read the Review](https://www.gartner.com/reviews/market/access-management/vendor/ping-identity/product/ping-identity-platforms/review/view/6217614) - Ping Review The experience was smooth and the customer service was excellent. Keep up the good work. Application Manager Miscellaneous [Read the Review](https://www.gartner.com/reviews/market/access-management/vendor/ping-identity/product/ping-identity-platforms/review/view/5764276) ## Stop Struggling with Third-Party Access There’s a smarter way to secure, scale, and simplify your B2B relationships. We’ll show you how to give your business customers, suppliers, dealers, and other third parties access to the resources they need—so you can focus on running your business. ## Frequently Asked Questions Choosing a B2B identity solution is a big decision. We’re here to help. From implementation to enhancing your UX, we’ve got answers to common questions about our B2B identity capabilities. Because your success is our priority. ### What does B2B IAM really mean, and how is it different from Partner IAM, Third-Party Access Governance, or Non-Employee Access? B2B IAM is a modern approach to managing identity and access across external business entities—partners, suppliers, contractors, distributors, and business customers—at scale. It goes beyond traditional models like partner IAM or non-employee access by supporting relationship-aware access, federated and non-federated onboarding, delegated administration, and full lifecycle governance. Ping unifies these capabilities into one flexible platform built to support trust and control across complex digital ecosystems. ### What security measures does Ping Identity’s B2B IAM implement to protect against unauthorized access and third-party risk? Our B2B IAM solution incorporates adaptive authentication, dynamic risk evaluation, and behavior-based threat detection to mitigate third-party risk in real time. At onboarding, identity verification and contextual access policies can ensure only trusted users are granted access. Ongoing, the Ping Identity Platform can enforce continual verification through behavioral analytics and anomaly detection, enabling rapid response to suspicious activity and ensuring access is based on current risk posture. ### How does Ping support delegated administration at scale without compromising security or compliance? Our organization model enables secure, scoped, and decentralized administration, allowing partners to manage their users, roles, and permissions within defined constraints. As your business grows, administration scales organically through out-of-the-box support for configuration inheritance and multi-level delegation. Delegated administrators can assign additional admins within their scope, ensuring that administrative responsibilities grow in parallel with your expanding ecosystem—without increasing central IT workload or compromising security. ### How does Ping Identity help enforce consistent security policies while enabling customized user experiences and branding across diverse B2B partner journeys? Ping Identity supports fine-grained policy enforcement and delivers branded, personalized administrative and end-user experiences tailored to each partner and user. Our experiences can be customized to reflect the unique attributes of the individual and their associated brand, business, or team, while enterprises retain complete control over policy enforcement, enabling seamless, secure, and brand-consistent engagement across all third-party interactions. Real-time fraud detection and adaptive authentication ensure strong security without adding friction, enhancing both engagement and user satisfaction. ### What deployment options does Ping Identity offer for B2B IAM to meet our infrastructure, compliance, or sovereignty needs? We provide maximum deployment flexibility—including multi-tenant SaaS, dedicated-tenant SaaS, private cloud, hybrid, and self-managed software—to support your regulatory, geographic, and architectural requirements. Our SaaS offerings deliver 99.99% SLA-backed uptime and industry-leading RPO/RTO performance, while providing cloud deployment flexibility to meet data residency, compliance, and resilience requirements. ### How does Ping ensure business continuity and security if a partner relationship ends or there is a security breach? Ping ensures business continuity and security by allowing for immediate suspension or removal of an individual user or entire partner entity’s access through policy or event-based triggers. Entity-level deactivation revokes all inherited permissions, disables delegated administration, and blocks further authentication from that organization. This prevents lateral movement or lingering access, reducing risk while maintaining operational integrity. ### What kind of customer support does Ping Identity provide for its B2B solutions? We offer comprehensive customer support, including a [support portal](https://support.pingidentity.com/s/) with documentation, knowledge base, training platforms, and a [community Q&A forum](https://support.pingidentity.com/s/community-home). We also provide [professional services and customer success programs](https://www.pingidentity.com/en/support/customer-care.html) to assist with implementation and ongoing management of your B2B solution. 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