a good thing!
Retailers are rushing to get their digital and ecommerce channels ready for the holiday season. However, juggling meeting shopper expectations, facing an increase in incidents of fraud, and keeping up with competing brands can make delivering shopping experiences that entice customers to buy a daunting task.
By weaving customer identity in key digital touchpoints throughout the shopping journey, retailers have the opportunity to streamline and secure their customer experience to take advantage of the busiest season of the year. In this ebook, retailers will learn how to use customer identity to enhance the convenience and security of the holiday shopping experiences they give their shoppers by:
Removing friction to make it easier to purchase gifts online
Preventing fraud to minimize potential losses
Optimizing digital experiences for changing holiday shopping behaviors, demand, and traffic
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