The consumerization of healthcare is driving a cascading force of differentiation from payers to providers to pharmaceutical and life sciences organizations. This shift, combined with value-based payments, underlies your charge to improve patient and member outcomes and experiences with new services, M&A and unprecedented cross-industry partnerships.
“Only 48% of U.S. adults 18 or older have insurance provided through their employer. The remaining population is getting their insurance elsewhere in ways that require more consumer choice.” 1
Consumers have more healthcare choices than ever, meaning payers and providers have more competition as well. Many are differentiating themselves in the marketplace by adding health tracking apps and integrating with partners to display prescription, billing and appointment information.
To further differentiate, payers and providers are acquiring their regional and cross-industry counterparts to lower costs and improve leverage in purchasing and reimbursement decisions. Meanwhile, pharmaceutical and life sciences organizations are seeking to improve outcomes, interacting directly with patients by developing medication adherence applications.
Successfully differentiating through these means isn’t easy. And it requires prioritizing seemingly opposing initiatives. On the one hand, you must deliver improved patient and member experiences. On the other, you must give equal focus to privacy and security measures.
Your patients and members are also today’s consumers, and they expect seamless user experiences. But you can’t meet their demands at the expense of security. You must remain a stalwart steward of protected health information (PHI) and personally identifiable information (PII). The distributed nature of healthcare delivery and R&D make this an especially difficult balancing act.
Read on to learn how the Ping Identity Platform creates a solid identity and access management (IAM) foundation and helps hundreds of healthcare payers, providers and life sciences organizations like yours achieve better experiences and outcomes.
The Ping Identity Platform
Figure 1: How the Ping Identity Platform addresses the challenges of today’s healthcare organizations.