While multi-screen behaviors are a normal part of your customers’ day to day, they present anything but ordinary challenges for your enterprise.
Delivering the experience your customers expect begins at the authentication layer with single sign-on (SSO) to all of your applications. But unifying the authentication layer is just the tip of the iceberg. Once customers are logged in, your apps need access to a single view of their profiles to enable consistent experiences across channels.
To deliver a seamless and frictionless experience, you need to provide a unified experience at the authentication layer and a unified profile at the data layer. A purpose-built customer IAM solution enables you to do both, paving the way for loyalty-building and revenue-boosting customer experiences, without sacrificing security.
Read this white paper to discover how to deliver the experiences your customers expect by creating a unified profile that extends to the data layer.