Successful brands know their customers and optimize their experience
The device boom has created the omnichannel — a fluid user experience of a brand across multiple devices. Contrary to the multichannel, which is often built on several disconnected platforms, the omnichannel is an integration of every channel. To provide consistent end-to-end experience, the enterprise needs an integrated infrastructure driven by a single view of the customer and rich behavioral insights. But, how do you pull it all together?
This paper discusses:
The difference between the multichannel and the omnichannel
The ‘new norm’ for users and the importance of a simultaneous experience
The benefits of adding an identity layer to bridge gaps of simplified access, multiple entry points and authentication
How Identity dramatically improves customer experience