white paper

Identity is the Center of the Omnichannel

Successful brands know their customers and optimize their experience


The device boom has created the omnichannel — a fluid user experience of a brand across multiple devices. Contrary to the multichannel, which is often built on several disconnected platforms, the omnichannel is an integration of every channel. To provide consistent end-to-end experience, the enterprise needs an integrated infrastructure driven by a single view of the customer and rich behavioral insights. But, how do you pull it all together?


This paper discusses:


  • The difference between the multichannel and the omnichannel

  • The ‘new norm’ for users and the importance of a simultaneous experience

  • The benefits of adding an identity layer to bridge gaps of simplified access, multiple entry points and authentication

  • How Identity dramatically improves customer experience

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