Including multi-factor authenication (MFA) into your customer applications will add to security, however, it can also cause friction in the user experience which customers won't tolerate. To ensure your security initiatives don't drive customers away, you have to balance security convenience for your customers.
Join Ping Identity and iovation as they discuss how to strike that balance using adaptive authentication to evaluate the context and risk of user devices and behaviors. These contexts can give you extra assurance about a customer's identity behind the scenes, without inconveniencing them, and will alert you to risky scenarios that should prompt customers to step-up their authentication.
Topics will include:
- Why adaptive authentication is the key to hassle-free web experience.
- Leveraging the power of device risk and the kinds of contexts that can be evaluated?
- A layered approach to adaptive authentication: the power behind the integration of Ping and iovation's solutions
- The top three areas where device risk can simplify your adaptive authentication security strategy