Increasingly top brands are looking to customer identity and access management (CIAM) to kickstart their digital customer engagement efforts. But CIAM is a different animal than enterprise IAM. Because of its broad-reaching implications, a CIAM solution decision typically extends beyond IT’s purview to include several decision makers, like CMOs, CDOs, CIOs and CTOs. That’s a lot of Cs and Os that aren’t all typically part of these technology decisions. The ultimate decision maker may vary, but the business/marketing and technology teams must collaborate to identify the right solution for their organization.
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