a good thing!
From bricks to clicks: the evolving supply chain
Supply chains everywhere are being upended as retailers accelerate their e-commerce presence, and it has manufacturers wondering, “Why can’t we generate our own connections directly to our products' end users?”
They can—and they are. Globally, we’re seeing an increase in the number of manufacturers who are creating digital paths to market by building on their success in efficiently selling large quantities of goods and embracing the direct-to-consumer model. They’re leveraging new partners such as catalog merchandisers and online shopping platforms while finding innovative ways to better serve their markets.
Watch this chat with Ping’s Dustin Maxey, Director of Product Marketing, and Baber Amin, CTO West, to explore how manufacturers are pivoting to direct-to-customer digital experiences to boost their bottom line and improve the customer experience.
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